Has your Inbox been bombarded this week with promotions for Niche Blueprint? Are you sick of Niche this, Niche that? Or are you wondering why all this fuss about Niche Marketing anyway?
I hear and read a lot about Niche marketing and it constantly surprises me how many people talk about it without actually defining what a Niche really is. So here’s my take on Niche Marketing.
First of all the reason Niche Marketing is hot right now is because the Make Money niche itself is becoming overpromoted. So many marketers are teaching how you can sell successfully outside the Make Money niche and that, to my mind, can only be a good thing.
Good because learning how to find a Niche has the prospect of turning you into a real marketer rather than just sucking you into becoming yet another affiliate amongst thousands battling in the Make Money market.
So how do you go about finding profitable Niches? To begin with let’s look at exactly what a Niche is – and what it isn’t.
A lot of people will claim that, for example, ‘Pet Food’ is a Niche. It isn’t. It certainly is a Market, but I wouldn’t describe it as a Niche. Narrow it down to ‘Dog Food’ and you’re getting closer to the concept of a Niche, but even that wouldn’t be profitable in my mind. However if you were to dig deeper and find ‘Organic Dog Food’ or ‘Natural Dog Food’ then you are on the road to finding a profitable Niche Market.
You see you need a big marketing budget to compete successfully in the broader marketplace of, say, Pet Food. What you really need to look for is the person who is looking for something special for their pet. Maybe their dog has a diet problem. Perhaps it has an irritable bowel and requires superior quality dog food. Owners of pets will often spend lots of money on products that will keep them healthy and happy. So solving this problem could be a money spinner.
But first you need to find out how many people are searching to solve problems like these. There’s an easy way to do this. One is to search keywords at Wordtracker (you can use the Free Wordtracker tool at http://freekeywords.wordtracker.com/ . To get an idea of what keywords to look for check the questions arriving at, for example, Yahoo Answers at http://answers.yahoo.com .
If you just enter ‘dog food’ in the Yahoo Answers search box you’ll see questions like this pop up ‘What kind of dog food is best for a dog that farts a lot?’ and ‘Is there a natural dog food free of contamination?’. Now let’s see if these could be profitable.
Check the results for ‘dog fart’ and ‘natural dog food’ at Wordtracker. ‘dog fart’ gets 1 search daily. ‘natural dog food’ gets 120 searches daily. Wordtracker breaks this down even further so you can quickly build up a set of keywords in your niche.
What do you do with these keywords? Well that’s where Niche Blueprint comes in. But I’m not going to recommend Niche Blueprint because, if you’ve read this far, chances are you won’t be that familiar with Niche Marketing. And Niche Blueprint, from everything I’ve seen so far, is best aimed at those, like me, who have a basic understanding of Niche Marketing. Also it’s expensive!
So, with the all the fuss there is about Niche Marketing at the moment, I’ve looked for an alternative. A course that will get you into profitable niches and start selling, even if you’ve never, ever thought about Niche Marketing before.
Just launched today is NicheQ – a system of getting you started on the road to profitable niches by providing a new niche every month filled with PLR articles, keywords, pre-written emails and products you can use for list building. The best part is that NicheQ comes free as part of the Wealthy Affiliate training program.
So you not only get everything you need to start your Niche Marketing off to a great start but you also receive all the training you could ever want to become a wealthy affiliate. To find out more about NicheQ and how it could help you become an affiliate niche marketer, as well as to download your free copy of ‘Niche Hunting Strategies’ click here – http://jonathanpaston.com/presents/NicheQ
Just found your site – very interesting – and I appreciate the sense I get that you are direct and honest.
So – what exactly is your take on NicheQ – it didn’t seem that you were quite giving it an endorsement.
At the time I wrote this article Niche Q had only just been released, so it would have been pre-emptive to have extolled its virtues at that stage.
Since then Niche Q is now well underway. At Wealthy Affiliate University you’ll see 7 major niches to choose from. Each comes with a complete description of the Niche and the value of this is that it gives you ideas of how to attack what, at first, might seem to be a crowded market.
But I’ve found, in Niche marketing, that a bit of research can yield areas which are still wide open to the affiliate marketer. For example the Dating niche, whilst popular, is heavily competitive for dating sites. However part of the Dating niche, as Wealthy Affiliate University shows you, is the ‘get your ex back’ niche and the ‘making up’ after breaking up niche, both of which are described in WAU.
Thanks to Wealthy Affiliate I’ve found an angle on the otherwise crowded Dating niche that is bringing me in some steady affiliate commissions. You can see one of my sites at http://www.catchmycheatingspouse.com/, (still in its infancy but I’m working on it).
So, yep, I now feel confident about giving Niche Q my endorsement, but then I’m always recommending Wealthy Affiliate University to anyone who wants to be successful at affiliate marketing.