Landing and Review Pages – Why?

I’ve just received a question about ‘Yahoo Cash 4 Idiots’ which I felt deserved a longer reply than I could possibly put in a comment. So here’s why Internet Marketing training nearly always recommends the use of Landing or Review Pages.

First, let’s get the concept of ‘Landing Pages’ out of the way. A ‘Landing Page’ is simply a webpage on your own website which your visitors will ‘land’ on when they follow a link in, say, your advert or article.

The reason landing pages are used is two-fold. One is that Search Engine marketing from Google or Yahoo does not give much credence to affiliate links in PPC (Pay Per Click) adverts. For example Google prefers that someone clicking on a PPC link is sent to a page which gives good information about the subject outlined in the ad.

Another use of a Landing Page is to capture the name and email of your visitor perhaps by giving away a short report about the product you are promoting. You can then send out follow-up emails outlining further reasons why the visitor should buy the product. I’d normally call this a ’squeeze page’.

Here’s one I made earlier:-

http://howtofind.info/ProfitPraxis/ClickbankSecrets.htm

Far better, then, to advertise a link to your Landing Page. This page can be very short – perhaps a video about the product or just a Name and Email form for your giveaway report. Your affiliate link can then be put on the Landing Page and/or in your follow up emails.

But why not take advantage of a Landing Page to ‘presell’ the product? Product sales pages have a far higher rate of conversion of visitors to sales if those visitors have already received a recommendation for the product.

And the best type of recommendation is a review. So turn your landing page into a review page – either a lengthy ‘presell’ or with two or three competing products on it  – and you’ll make more affiliate sales than you ever would using a plain link to the salespage.

Simple, really, but a concept that works so well that there is now a market for review pages! For example Google Ambush (http://jonathanpaston.com/google-ambush-review.html) will set up review pages for you but, in my opinion, these types of pages are too simple to do the job effectively.

A superior alternative is Presell Review Templates which provides, each month, a full ‘review’ website template for suitable products that you host on your own domain. I’ve been a member for some months now and here’s one of my latest landing pages:-

http://www.howtofind.info/SiteRush/

Of course just putting up a review site isn’t enough – you then need to drive traffic to it.  Which is why you’ll be relieved to know that every Presell Review Template comes with a set of articles and promotional emails that you can use to send people to your review page.

You can find out more about Presell Review Templates by clicking here.

Then there are comparison review sites like this one (yet another of mine):-

http://howtofind.info/wealthyreviews/wealthyaffiliatereviews.html

This one was set up in a matter of minutes using the Web Builder system that you get free when you join Wealthy Affiliate University (click for more details). That you’ll also learn everything there is to know about Affiliate Marketing is just part of what Wealthy Affiliate has to offer. Maybe I’ll meet with you in the forum?