Entries Tagged 'Marketing' ↓

Recently I’ve been ambushed by a number of promotions all claiming to solve the Google Adwords puzzle, Google Ambush being just one of them.

But there’s one thing different about Google Ambush. This isn’t just a PPC (Pay Per Click) tutorial, this is online software that will let you do all the keyword research, load your Adwords campaign and set up your Landing Pages all from one online dashboard.

Here’s what it looks like inside. As you can see it’s actually a logical process. Starting on the Left of your Google Ambush dashboard you first find a product to sell, (you can search the ClickBank Marketplace from here), research keywords for that product, create your Adwords Campaign and then set up a Landing Page to presell the product.

It’s a really simple process and looks set to put you on the road to selling popular ClickBank products as fast as possible. You don’t need a website, you don’t need to know how to create webpages, in fact you can start selling online as an affiliate with no previous knowledge of Internet Marketing at all!

And this, for most people, must seem like a dream come true! It’s so simple that a monkey could do it if you taught it how to use a keyboard.

Within 15 mins I was able to set up this Landing Page, already automatically coded with my affiliate link.

But therein lies the problem with Google Ambush. It’s TOO simple!

Let’s look at what you end up with. The Landing Page that is automatically created is very basic and doesn’t show competitive products (which I would normally add to a review page).

In a similar vein the PPC campaigns are ubiquitous - there’s no training to show how to weed out unprofitable keywords, for example, though advice is given to use the lower bid keywords rather than bidding top dollar, which is sensible when you’re starting out with Adwords.

I would still recommend that you also invest in learning the ropes of how to handle a profitable PPC campaign through other tutorials, such as PPC Classroom (this is the tutorial that I’m using to brush up on, and improve, my own PPC campaigns).

So it’s the very emphasis within Google Ambush on making things simple for the user that is its undoing. However all is not lost. A little more work by the user on adding product images, expanding the Pre-sale Landing Page to include mention of competitive products, and learning how to use keyword campaigns efficiently, for a good ROI (Return On Investment) would make your Google Ambush results well worth your outlay.

At the moment you can try out Google Ambush for just $4.95. Once you’ve read the salespage just go to exit the page and you’ll see a pop-up which gives you this trial offer. Go here to find out more…

Hot on the heels of Yahoo Cash 4 Idiots comes CopyNProfit - a system that shows you how to plug into existing profitable PPC campaigns.

The premise is simple. The author has found ubiquitous products which have a wide appeal on the Internet. All you have to do is set up these campaigns in your own Adwords, or even Yahoo (see Yahoo Cash 4 Idiots), PPC account and start raking in the dosh.

Along with the campaigns that CopyNProfit gives you is a complete breakdown of how affiliate marketing works, how you can back up your campaigns with article marketing, blog promotion and forum marketing, all neatly presented in a series of online video tuition.

So far, so good. There’s only one problem with CopyNProfit that I can see. With the 20 or so campaigns that are currently in the members area you are entering an already crowded and competitive market.

Let’s look at an example.

I don’t think I’m giving any secrets away if I tell you that ‘Get Your Girlfriend Back’ is a hot niche - most marketers looking at niche markets know this. A Google search for this term shows up 39,200 pages for the exact phrase “get my girlfriend back”, which ain’t that many! Even better, which incidentally CopyNProfit doesn’t mention, is “getting your ex girlfriend back” which has 50 searches a day and only 20,800 Google’d pages.

However there are currently 35 PPC campaigns running for that phrase and variants of it. That makes it highly competitive in PPC terms. As a new Adwords user you’d have to bid pretty high to see your ad on the front page - around a $1 or more a click at my estimate.

And the trouble is that the conversion rate of click thru to sales is poor for the product that CopyNProfit recommends. So I wouldn’t rate this as highly profitable. In fact the suggested keywords that CopyNProfit recommend have minimal searches per day - for example “get back with your ex” only gets two or three!

Now I’m not saying you can’t make money with this niche. A carefully orchestrated and maintained PPC campaign would turn a profit, especially if you choose one of the better converting products in this niche. But it’s not, in my view, going to be a big profit.

I really don’t think that pre-selected campaigns like this are the way to market niches. And, just remember, these niches will be getting more competitive the more people buy CopyNProfit!

Yes, there’s some low hanging fruit in CopyNProfit which is there for you to grab, but the emphasis of the site is that you don’t have to do the work fine-tuning your PPC - “so easy a baby could do it” - just plug the campaigns in and go.

And that doesn’t work. To my mind Yahoo Cash 4 Idiots is a far better proposition. It does at least show you how to research a niche properly and set up an ad campaign that you KNOW is not too competitive and within your reach.

You can see more details of CopyNProfit here, but it’s not for me.

Last year I was fed up with Google PPC. I was finding it unbelievably difficult to turn a profit on any of my campaigns.

Part of the reason for this was lack of education, a factor I am in the process of remedying thanks to PPC Classroom 2.0. But the main reason that most marketers have difficulty making PPC work for them is the highly competitive nature of Adwords.

Unfortunately the world and its uncle know that PPC is the quickest way to drive traffic to your site(s). If you are an affiliate for a newly launched product, for example, you’ll want to beat the competition to the mark in order to take advantage of the initial flurry of interest.

As I’ve found out the hard way, however, you can lose your shirt on a poorly managed Adwords campaign. I wouldn’t let that stop anyone learning PPC, just avoid the most competitive niches until you’ve learnt how to create profitable campaigns.

Unless, and here it comes, you move out of the competitive Adwords market. So where do you go? To Yahoo PPC instead!

That’s right. Yahoo is the underdeveloped PPC market. It’s so much easier to find profitable niche products to promote using PPC once you start competing in the Yahoo market.

So that makes Yahoo PPC a much more encouraging platform on which to learn and hone your PPC skills. But you’ll still need tuition, and that’s where Yahoo Cash 4 Idiots comes in.

David Cassady, the author of Yahoo Cash 4 Idiots, has worked professionally handling PPC campaigns for a variety of advertising companies. Which makes him an expert on the subject.

But that doesn’t make him a geek that talks in a language you can’t follow. Yahoo Cash 4 Idiots is so-named because of the way it takes you through the simple steps necessary to sign up with your first Yahoo account, how to find suitable niche products to promote, the best way to set up a profitable campaigns and what makes good keyword lists.

But, if that was all, then Yahoo Cash 4 Idiots would just be yet another PPC book. What makes David’s treatise different is his description of the Yahoo ‘Glitch’, a strategy which will put you ahead of all of the PPC competition when you follow it.

Actually the Yahoo ‘Glitch’ isn’t just one strategy - it’s a combination of three techniques that add up to letting you grab traffic that ‘normal’ PPC campaigns would miss. Cunning stuff this.

I also, as an Adwords user, I loved the chapter on migrating Adwords campaigns into Yahoo PPC. As a complete starter’s guide to less competitive PPC, Yahoo Cash 4 Idiots does exactly what it says on the box!

Find out more by clicking here.

Did you read Adwords Profits 2? No, neither did I. But that doesn’t matter because Google Revenge is the latest from the same author, Jacobo Benitez. In Google Revenge he promises to crack the Adwords code to earning six figures online. Let’s see whether he does.

Even if you hate PPC with a vengeance, because maybe you’ve been stung in the past, Google Revenge sets out to change your mind. Because PPC is the fastest way of driving prospects to your websites so, if you can master it, Adwords is the key to quick profits.

And the key to making PPC work for you is your correct selection of keywords. What you don’t want to do is start bidding on keywords where you cannot afford to outbid the competition. What you DO want to do is bid on keywords that are going to bring you a Return On Investment.

How do you find these magical keywords? You use a good keyword tool. Google Revenge outlines the Keyword Krush method, and this is how it works.

Google Revenge shows you how to use the Adwords Keyword Tool (don’t worry, it’s free) to find people who are searching to buy. Yes, forget people who are just searching for information. Jacobo calls the majority of these ‘freebie seekers’ and discounts them. Instead you’ll be targeting people who actively want to buy, who have their wallets out ready. All you have to do is point them in the right direction.

And how do you do that? Well that’s the ’secret’ in Google Revenge. I warn you, some people might consider the methods that Jacobo uses a little underhand. I just call it crazy. Crazy because it doesn’t do any selling, as such, it just leads the buyer by the nose to the order page.

That’s all, folks!

‘What? You mean that’s all there is?’, I hear you cry. Well that certainly is the Google Revenge system in its simplest form. Like all simple systems it works, and it works well. But remember, you have to know how to use PPC profitably.

And that’s where the rest of Google Revenge starts its work. Because in the remaining 70 pages Jacobo shows you just what to do to optimize your Adwords campaigns and get free backlinks to the info’ pages you set up.

Finally, if you’ve never set up a web page in your life, or don’t even know what a domain is, don’t worry there either. Jacobo gives you the opportunity to download his web page templates and gives the complete lowdown on how to buy a domain, host your sites and use an autoresponder. You’d have to be brain dead not to be able to follow his straightforward instructions.

Now that really is all, folks. If you want more click here to find out if Google Revenge is your answer to fast profits.

As you can see, this is a blog!

What you don’t know is that this is just one of my blogs. Each blog is aimed at imparting information and, because of that, each blog makes money.

Does that sound strange? It would do unless you have really understood the power of blogs. And, to do that, you need to have researched the attraction of blogs, their role as seen by the Search Engines, their relationship with social networking and, last but not least, how to monetize them.

Where do you find all this information? That’s easy, thanks to Blogging To The Bank 3.

The author of Blogging To The Bank, Rob Benwell is, like me, a UK resident, though the only importance of that is that I’ve followed Rob’s career since he first released Blogging To The Bank many years ago.

Since then he has refined his blogging techniques to the point where his blogs earn him in excess of six figures a year. All his knowledge, his blogging techniques, his method for publicising his blogs, his system of Search Engine optimization and so on, are fully explained in Blogging To The Bank 3.

Not only that but Rob shares the methods he uses to find content. With more than one blog to maintain this is invaluable info. He also includes his recommended blog theme plus a bunch of other bonuses you’ll find useful when setting up your blogs.

From getting outside links to promote your blogs to ‘flipping’ blogs (selling them for huge profits once you’ve made them popular), Rob Benwell includes everything you need to know about successful blogging in Blogging To The Bank 3.

If you want to start earning a full time income from blogging then I urge you to look at the details of Blogging To The Bank 3 here. You won’t find a better treatise on blogging.

Looks like our old friend ‘The Rich Boy’ is at it again! You’ll have read the review of The Rich Boy? If not click here.

Well The Rich Boy is out to get you again with another trumped up site called ‘Your Bill Killer’. The claims on the salesletter, of course, are wonderful. ‘How I went from broke to $100,000′ - you know the sort of thing. But when you get inside it’s another matter.

I have to say ‘Your Bill Killer’ has gone out of its way to provide a mountain of products. The trouble is, they’re all other people’s products. For example a copy of Ewen Chia’s Autopilot Profits is there for you to watch the videos, there’s a bunch of audio interviews with well know affiliates (which usefully add kudos to the salesletter) and so on.

Now you might think that this is all very worthy. And it possibly would be if that was what was stated on the salespage. But what will really hook people into ‘Your Bill Killer’ is the offer of a free money-making website.

Click on the link inside the download area and you’re taken to…

www.myproductcenter.com

There you go, I’ve given you that link for free, out of the goodness of my own heart! Because, you know what? It isn’t free at all. Well the website is, but inside you are continually pushed to sign up to a bunch of webhosting offers plus extras that you probably don’t want and couldn’t make use of if you tried.

Oh, yes, and there’s a forum to help the ‘newbie’. This is populated by helpless users who’ve signed up desperate to make money and a few other affiliates who have found a way in and are promoting their own links in ‘helpful’ messages. Hmmm…

Naturally what will happen is the ‘newbie’ will be overwhelmed by information, may go as far as setting up his ‘free’ website, get no traffic and no sales (I’ve had my own free website running for a month without one single sale) and then move on to the next ‘money-making offer’.

My advice? Stay away from Your Bill Killer! If you really want to start earning serious money in as short a time as possible take a look at this new system which actually does give you the tools you need to become successful.

,,,or why building an email list is NOT enough!

What’s the first thing you are told when you learn about Internet Marketing?

Give yourself a gold star if you answered ‘Build A List’. Yes, this was the message drummed into me from the very start. But, do you know something odd? It’s not true!

For those of you brought up on this old cliche it may come as some surprise that your marketing efforts should NOT be concentrated on building a list, despite what the ‘gurus’ might say. I hadn’t thought much about this until I chanced on Michael Rasmussen’s ‘Get More Buyers’.

In Michael’s promo video he pointed out that putting most of your efforts into building a list is the biggest mistake that budding affiliates make. So what is the answer?

It’s in the title - Get More Buyers. But how, I hear you ask, do you do this without building a list?

I can tell you what the answer is NOT. It’s not directing more traffic to your salespage(s). It is NOT reducing your price to try and drag in more sales (in fact you might be better doing just the opposite). It is NOT spending more on PayPerClick ads either.

Just what it is Michael points out in a series of 10 Video chapters of Get More Buyers. If you are an experienced marketer you may already know some of these ten strategies. However if you are relatively new to Internet Marketing and are seriously wondering why you aren’t making more sales then Get More Buyers is going to be invaluable training for you.

As well as the video series Michael has condensed his career success into a 140 page book called the Get More Buyers Battle Plan. And he doesn’t just leave it there. This accomplished set of training strategies ends with a Once You Have Your Buyers section or how to follow up and have your buyers hanging on your every word.

If you’ve ever wondered why your ‘list’ isn’t building you the income you expected OR you’ve yet to build an email list and want to get it right from the start then Get More Buyers is going to be perfect for you. Read more about it here.

Cracking the Secret Affiliate Code - the second time round!

It’s silly, isn’t it? A new program is launched and there’s all this hoo-ha like ‘Go, Go, Go, Get It Now!’ and you don’t even know what it does!

I trust you’re not one of those people who buys on a whim, otherwise you wouldn’t be reading this. So, you’ve seen the hype, you’ve read the salesletter, what’s REALLY behind the doors of Secret Affiliate Code 2?

I’ve brought this review to you as quickly as I can because I know you’re probably gagging to know whether it is worth purchasing. So I haven’t been through every single inch of Secret Affiliate Code 2 yet. But I have taken the crash course which goes something like this…

Step 1. Download everything. This took me most of an afternoon! There’s bags of ebooks, videos, training documents adding up to over 400Mb of information.

Step 2. Luckily it’s all organized into a 1, 2, 3 arrangement so you know where to start (and when you’ll be finished, probably in a week’s time). First there’s the intro manual. As Craig says this is both a prequel and a sequel to the original Secret Affiliate Code. It starts off showing you how to concentrate on your goal - making money! You have to have focus if you are going to run this successfully - Craig gives you the key to that focus.

Step 3. Go through the manuals which cover the 3 core tasks to achieving success:
1. Create Content
2. Increase traffic
3. Grow your list

You are given specific methods of achieving each task. For example for ‘Create Content’ Craig shows you exactly how to find niches to target and the profitable keywords to use to monetize them.

Now I know that every affiliate’s major problem is how to attract traffic. So I was really pleased to read the ‘Cracked Code fast start traffic guide’ that sets out a complete plan to collect traffic using free methods. Again this is a step by step guide - all you have to do is follow it to the letter.

After that growing your list is a cinch. Craig is explicit in the methods that will capture visitors to your site(s) and he explains how to do it in a series of ten videos. On top of that there’s another three videos covering List Building, Content Creation and Choosing a Profitable Niche.

These videos assume that you are just starting out as an affiliate, in other words they don’t leave ANYTHING to the imagination. You’re given every single thing you need to get started.

Honestly if you don’t ‘get it’ at this point you’re never going to succeed as an affiliate because I can’t see much more that anyone can tell you!

There is one thing that Craig leaves out, however, and it’s a gap I’m going to fill for you. It would have saved a huge amount of time if Craig had given you a set of articles as ‘content’ for your niche site(s). So here’s what I’m going to do.

If you do decide that Secret Affiliate Code 2 is right for you then order through the link below, send me your receipt details and I’ll send you a batch of over a 1000 PLR Articles in six major niches that you can edit to suit your own requirements. That will get you on the road to getting traffic in no time flat.

Now the good news is that, for a few hours only, I am able to bring you a 50% discount on Secret Affiliate Code 2 if you click HERE. Or click the Secret Affiliate Code box.

At least go and see what’s on offer because I can tell you - if anyone else was selling training as complete as this it would cost ten times what Craig is asking for Secret Affiliate Code 2. Now ‘go get it’ - oops, wasn’t that where we came in!

One of the first ebooks I bought when I was learning how to market products on the Internet was Day Job Killer. To this day I don’t know quite why I bought it. Perhaps I got caught up in the hype about it at the time.

Whatever it was I really thought I was being given the lowdown on getting traffic to my websites and blogs using PayPerClick advertising (which Google calls ‘Adwords’ and others just call PPC). I read the book, put together my PPC campaigns and sat back and waited for the results.

But they weren’t as I expected. Yes, there was plenty of traffic, but no, I mean zero, conversions of visitors to sales. In fact I lost a packet on this one Adwords campaign. And it put me off PPC advertising for life.

Or so I thought. Because when I started talking to other marketers some of them were using PPC campaigns and making a mint. One of the guys I met who was making a more than comfortable living out of Adwords was Amit Mehta.

So when he and Anik Singal launched his PPC Classroom recently I was one of the first in behind the doors. Now, in my usual way, I haven’t joined the razamataz of the recent launch party in the way that other affiliates have. Instead I wanted to start PPC Classroom myself to find out whether it really does deliver the goods.

So far I have to say I’m impressed. I can’t give you the lowdown on the whole course because tuition continues on a monthly basis. But what you get up front when you first enter PPC Classroom is certainly very impressive.

I expected PPC Classroom to restore my confidence in Adwords, but it’s done more than that. I’ve already picked up enough to start a new PPC campaign which, this time round, is actually bringing in some sales. In fact I’m already in profit, which is a huge turnaround of fortunes in my estimation of PPC.

So if, like me, you’ve wondered how the heck you can turn a profit from PPC campaigns I suggest you take a close look at PPC Classroom, here,  today. I’ll see you inside.

As a result of my coaching offer in my last post I’ve had a fascinating time answering people’s questions about ‘how to get started’. I have to say it is a real eye opener seeing the areas in which people who are starting out on their online career are having trouble with.

One of the questions that I get asked most is ‘how did you get started?’. It is actually a simpler story than many imagine.

I think I’ve mentioned before that I discovered Internet Marketing because I needed to sell physical products online and wanted to know the best way to do it. I am also an avid eBayer and wondered whether what I’d learnt there could be applied to websites.

When I saw how marketers were selling through websites, however, it made my mind boggle. Just what was a squeeze page’ and how did it differ from a ‘landing page’? How did you use an autoresponder? How was payment collected and how was the buyer directed to the download page? And what is all this talk of an OTO?

To find all this out I would have to buy a host of ebooks and training courses, and how could I be sure that the promises on the salesletters (as you have seen I’ve an anathema to hype and BS) would be kept?

But then I found something. Something unique. Something I hadn’t counted on. A friend told me about Steve Wagenheim’s ‘My Secret Articles’. He said this was a complete course in itself. OK, it didn’t contain the complete secrets of the online universe, but it did answer all my questions.

What’s more ‘My Secret Articles’ comes in two forms - pdf, for you to read, and Word documents that you can edit. Would you believe it that you can take these docs and use them like a PLR (Private Label Rights, that’s something else I learnt), edit them and then put your own name to them as products?

Wow. I was intrigued. A course on all the ins and outs of Internet Marketing AND a product source as well.

I had to try it out. The usual guarantees were in force if I didn’t like it. But I did like it, in fact I LOVED it. The course is broken down into twelve months of content such is its extent, with over 52 ‘articles’ covering just about every aspect of Internet Marketing.

Such is the depth of ‘My Secret Articles’ that I am still referring to this course today, adapting pieces of it to make articles, email messages and ebooks or reports which I can use for giveaways or to sell as part of a package.

Can you begin to see how valuable ‘My Secret Articles’ could be to you if, like me, you were just starting out? You can find out more about ‘My Secret Articles’ by downloading Steve’s report here. I’d be really surprised if it doesn’t answer all your questions.