Entries from September 2008 ↓

A couple of posts ago I wrote about typical marketing hype and whether it had any relevance to today’s buyers. The comments I received, both on this blog and by email, told me what I expected - people are, in general, fed up with the overblown BullSh*t that goes under the title of ‘Internet Marketing’ on many of the salesletters that they see everyday.

Now, as an affiliate, I do get to see some of these salesletters in advance when I receive JV offers, and there’s one coming up soon that is so hysterical I have to give you advance notice of it. The product is from Michael Cheney and goes under the moniker of ‘The Golden Thread’.

I’m not going to outline what the product does, or doesn’t do. You can catch a glimpse of what it aims to do by clicking here …

http://jonathanpaston.com/a/TheGoldenThread

What I want to focus on today, however, is the sort of language that is being bandied about in Michael’s salesletter. For example…

not to mention…

Now if this is the sort of language that turns you on you’re going to love Michael’s ‘Cash Cannons’ description…

so it’s hardly surprising that…

when you find out it is going to cost you $1997 to avail yourself of Michael’s Cash Cannon ’secret weapon’ strategy!

Now I can’t imagine many of you jumping on that bandwagon, even if the language of the salesletter does happen to appeal. So here’s something much more down to earth.

I was so incensed by this BS hype from Michael Cheney that I went out and found a product that will do exactly what it says on the tin. Here’s the salespage of what I found, and purchased out of my own pocket, yesterday…

http://jonathanpaston.com/introduces/HomeBusinessEmpire

As you’ll see it’s a complete contrast to the hype merchants - watch the videos - they’re honest and to the point.  This is a site that tells you just what the product is, what it can do for you, and why you should buy it. ‘Nuff said?

I wouldn’t be surprised if most of the readers of this blog arrived because they were searching for a revealing review of the latest money-making software or book. That’s why we’re marketers, right?

Wrong! We’re marketers because we’ve taken action. We’ve gone out and set up a website, started an email list, promoted some valuable products or maybe even created a product and started selling it. We’re not marketers just because we’ve bought into someone else’s hype.

Most people I talk to are like sheep. They want to follow a shepherd, in fact they want that shepherd to look after them, tell them where to go and what to do when they get there. They’ll gladly fork out some of their hard-earned shekels to buy the latest whizz-bang marketing training course in the hope that it will tell them what to do to earn millions.

Usually that training course, ebook or program sits on their hard drive doing nothing. They might start on it but then get distracted and put it aside for another day when they’ve got time. But you know what? That other day never arrives.

Instead yet another ‘cash sucking’ ebook comes out and off they go again. It’s like a download mania. Actually I think it really does become addictive after time?

Change your mindset

So how can you overcome this and actually start to take action, to actually do something that will earn you some money online?

Well first of all you have to change your mindset. Most of us believe that the keys to fame and fortune are in the pockets of the privileged, that somehow other people have found a hidden door to becoming famous and wealthy.

It doesn’t work like that. Yes, there are a few who are born into privileged backgrounds. But these are the rarity and, let me tell you, a lot of them amount to nothing.

Because the really successful entrepreneurs, actors and artists are those who realise that success is only within the reach of those who take action.

Forget what you’ve been led to believe all your life, that other people are in some way better than you, more gifted than you, more intelligent than you. This is the way that society keeps you in your place and the way that the people who are successful manage to feed off your sense of failure.

Look at any highly successful person and you’ll see someone who is driven - driven to succeed at all costs. Now if that frightens you, if you cannot see that drive, that ambition, within yourself, don’t worry. It’s because you’ve been told that you’re useless, that other people know what is good for you!

Today is the day to change your mindset. Today is the day you’re going to take action to improve your life. Today is the day that you’re going to delve into your hard drive and dig out that program, that system, that training that you always meant to follow but never got round to.

And if you haven’t got anything like that on your hard drive then have a look through the recommendations on this blog. The two systems which have proved most popular, both with my readers and myself, are Profit Praxis and MOLB. Both give you the keys to success. Both follow a step-by-step process that is guaranteed to work if you actually follow them through. Read my reviews (by clicking the titles above) and then the salesletters for each and see which appeals to you.

Then, most important of all, start thinking like a marketer. You know you really can do this, all you need to do is make a start and the rest will follow.

Alternatively lie back on the couch, switch on the TV and put it off for another day. The choice is yours!

Over the weekend I checked my sites only to find that every single index page on every site had been replaced by an interloper - the Q8hack. Luckily this wasn’t too damaging. About an hour’s work and I’d restored all the correct index files again.

One unfortunate aspect, though, is that anyone who tried to access any of my sites will have seen the hacked page and, unless they hit refresh when visiting again, their browser cache will continue to show the incorrect page.

However I got off likely. One of the sites at which I’m a member, Earn1kaday, found that their forum had been shut down because their webhosts had found an ‘infestation’ that was attacking and damaging other sites.

How these attacks happened I don’t yet know. Clearly the hackers have to break security to get into the servers to perform these ‘infestations’. We’ll probably never know the answer.

I could warn you, if you run your own sites, to always make sure you have a backup of each site ready to restore just in case a server hack brings your sites down. But, in my experience, people don’t bother about backups until the worst happens!

But it does remind me that I was going to write a report on avoiding email hacks and scams which are far more prevalent. I’m seeing more intelligent use by email scammers of clever tricks these days and, whilst I’ve concocted a recipe for avoiding these, not everyone manages to avoid the ravages of an email opened by mistake.

So I’ll start writing and I’ll get this report to you as quickly as I can. If you’re a subscriber you’ll get it for free.

For some reason I was suddenly struck, today, by the relatively meaningless adjectives that some marketers use in their emails and/or copy.

Here’s a couple of examples from some email messages I received today…

“I’ve done some killer videos revealing some cool traffic tactics”

“Here’s a sneak peak of what’s waiting for you if you decide to take a risk-free look inside this amazingly detailed system”

“Discover How YOU Can Have Instant Access To Your Very Own
Line Of Smoking Hot, In-Demand Software”

“It’s Shocking but true… At one time, I was incredibly broke.”

“the dudes at Stompernet are dying to give away this
stuff, but they have had one hell of a time with their
server being overloaded because of the crazy offer.”

OK, so I’ve highlighted some verbs as well as adjectives in that last one, but I included it because it wasn’t server ‘overload’ that stopped the latest Stompernet offer going out on time but a delay because not everything was quite ready for the launch.

But you see what I mean, I hope? Does Internet Marketing speak really need to be used to get the message across? Do we actually need to tell ‘white lies’ to provoke some action by the reader?

To be fair there are a lot of marketers who don’t use Internet Marketing ’speak’. Their messages are straightforward, to the point and highly descriptive. Generally those are the ones that grab my attention because they seem more sincere. But I’d like your comments, please.

Do you respond to adjectives like the ones I’ve highlighted above in a positive way or a negative way? Do words like ‘killer’ and ‘cool’ make you sit up and take notice or just yawn and look away?

In other words do we really need to speak like this to get attention or make a sale - or is it all just hot air that’s wasted on everyone who reads it?

Look, the concept of Internet Marketing is simple. Here’s how it works - no messing about - this is it in a nutshell…

1. Find a hungry market

2. Find a product that everyone wants

3. Set up a webpage to sell the product

4. Sit back and watch the money flow into your account

It’s so simple that a huge number of canny marketers, like me, do this each day, day in, day out. We call this Niche marketing.

I can hear you already asking questions. Like ‘How do I find a hungry market?’, ‘How do I get people to my salespage?’ and a bunch of other queries that I asked myself when I started learning about Internet Marketing.

It took me over three years and thousands of dollars spent on niche marketing courses before I figured it all out. Now I look back on it I wish there’d been a single, step-by-step system that spelled out how to go about it. I could have not only saved myself a lot of time and money but I could have started earning a lot sooner!

At last someone’s put down all the steps you have to take to become a Niche Marketer in one ecourse. It’s called Niche Blitzkrieg simply because it shows you how to start with one site, make it profitable, then quickly rinse and repeat to build up your own niche empire.

This isn’t some pdf book full of words that don’t add up to anything concrete - Niche Blitzkrieg is an online course with over 100 pages broken down into easy-to-follow explanations and videos.

Niche Blitzkrieg has been put together by Michael Brown following his own successful system. In fact once he’d perfected this system he was able to quit his job and concentrate on building up his army of niche sites to bring in a regular income on autopilot.

Now he’s giving you the chance to copy his success with his 30 day Niche Blitzkrieg system. I’m not going to bang on about this anymore. You’ll either recognize this opportunity or spend the next three years learning about Internet Marketing the hard way - just like I did!

If you finally understand that you need all the help you can get to start earning from Internet Marketing, then there’s an introductory $70 discount on Niche Blitzkrieg right now. Click here to find out more.