Entries from June 2008 ↓

In my last post I talked about a website which is perfectly targeted for ‘digital camera review’ as a broad search term and for specific search terms for individual camera models, for example ‘Canon SD700′.

If you enter either of these phrases into Google’s Search box you’ll see a couple of sites which rank equally highly for both search terms. Give yourself a pat on the back if you picked out ‘cnet.com’, but give yourself a gold star if you correctly identified ‘dpreview.com’.

It is the latter which is my favorite site whenever I need to know anything about digital camera performance. But that’s not why I’m recommending you look at this site.

www.dpreview.com is, in reality, the perfect targeted website. Why so? Take a look at the home page. Here’s a site that is very obviously aimed at the digital camera user and chooser. There’s everything from news, views, in-house reviews and user comments. Switch to the individual, specific camera reviews and you’ll see a wealth of detail on each camera.

So is dpreview.com a site that deliberately sets out to follow the SEO rules? I would say not. There’s no studied repetition of keywords, no intentional highlighting of keyword search phrases, no RSS generated or article scraped info pages. Just good quality content that’s easy to read and full of valuable information.

That, then, is the key to receiving a high ranking in Google’s eyes. Generate a website which offers valuable information to the Internet surfer, target it at a specific market or niche, use the home page to meet the broad search term for your niche, and add information pages that fulfil the specific search terms too.

I’m not suggesting that you ignore SEO guidelines but if you concentrate less on SEO ‘rules’ and more on creating a website that people want then you are more likely to benefit from that free Search Engine ‘love’!

I’ve just been reading a long, and convoluted, pdf which is (claims to be) a run down on what Google Quality Raters are looking for from a ‘quality’ site.

If you haven’t got the faintest idea what a ‘quality’ or ‘authority’ site is in Google’s eyes then here’s a precis. A ‘quality’ site is one where the pages provide information relevant to the query the surfer enters into the Google Search Engine.

Or, to put it another way, Google rewards sites that provide information that matches what the searcher is looking for. As an example consider what happens when someone types in ‘digital camera review’ into the Google Search box. The pages they might expect to be taken to could either be sites which offer information or reviews on digital cameras or could be a list of digital cameras for sale in an online catalog with comparative reviews. All of these sites would be ‘rewarded’ by Google by high search result placement.

But what if the searcher was more specific? What happens if, for example, the search query is ‘Canon SD700′? Here Google expects the surfer to be taken to a page with specific details about that product, or a sales page that gives more information, or a review site with that product featured.

The difference between these two searches is that one (’digital camera review’) is termed a ‘broad’ search while the other ‘Canon SD700′ is considered a ’specific’ search. Google will list a different set of sites for each type of term, unless…

Let’s say you were acting as an affiliate for a digital camera store. You could put up a review site which, on its front pages, gave information on how to select a digital camera to suit your needs, what you should look for in a digital camera, how to use a digital camera and so on. Then you could put up pages which gave more information on specific cameras or offered a comparative review of certain classes of digital cameras.

In that way your site would satisfy both the broad search and specific search criteria, and would be rewarded by Google with a high Search Engine Ranking as a result.

I’ve used this as an example because there’s a site I’ve been visiting for years which offers excellent info on digital cameras. I’m not going to tell you what it is, yet. Try entering the two search terms I’ve used above and see if you can guess which site I’m talking about!

What’s the purpose of this? I’ll tell you.

If you are selling anything, whether it is as an affiliate or as a product creator, then getting a high Search Engine ranking depends wholly on giving exactly the information that Google, or any other Search Engine come to that, wants to see the user receive for both broad and specific search terms.

Cartoon by Dave Walker

Now don’t go out of your way to try and develop a site specifically to suit Google. You’ll probably spend hours researching keywords and struggling with keyword relevance, often to no avail. Why? Because it is much simpler to start putting together a site that you feel would suit the searcher, not Google.

If you focus on the needs of the searcher who puts either a broad or specific phrase into a Search Engine query box then you’ll automatically build a site that ranks highly. This could be a blog, a review site, a forum, an online catalog, it doesn’t matter. Center on building an information based site and you won’t go far wrong.

In my next post I’ll reveal the site I frequent, and how it attracts a high Google Page Rank.

Oh, and that pdf I was reading? Do a (’specific’) search for ‘quality rater guidelines’ and you’ll find it.

Today I was sent the details, from my friend Frank Haywood, for what is probably the ‘ultimate viral ebook’.

It’s called ‘Make Money Online for Newbies’ and, according to its author, Alex Mirabeau, you really can’t fail to make money with this.

Why? Because instead of the 1 – 4% conversion rate that most ebooks sell at, this one achieves something like 90%. Hmmm, somehow I doubt that will last, but I’ll come to that in a minute.

This isn’t the first time I’ve seen this book. It appeared first as an ebook which ‘guaranteed’ to make you money just by giving it away free. What? How can you make money giving something away?

That’s the power of a viral product. Your ‘giveaway’ product contains a link which is coded with your affiliate ID so, when you give the product away to someone and they buy into the concept then you’ll receive the commission.

The trouble with the first offering of this ebook is that it contained nothing of value but the ebook itself. That is basically pyramid selling. And the trouble with all pyramid selling schemes is that the bottom of the pyramid starts to collapse when it reaches a certain size. Because people drop out when they start to see that the product itself is worthless.

That’s not quite the case with ‘Make Money Online for Newbies’. Alex has added a bunch of websites, some videos and other bits and pieces which mean that you do get something for the $27 your ‘reseller’ version of this ebook costs. If you are dying to read ‘Make Money Online for Newbies’ click here – that’s Frank’s affiliate link by the way, not mine, because I’m not interested in promoting this product.

But when you read through the ebook you’ll see that the products that you get with the book are not the main thrust of the sales promotion. The websites, videos and so on are presented almost as a bonus. The real value, it is suggested, is in your chance to give away your version of the ebook with your affiliate link so you get $27 from everyone who buys.

In other words it’s based on pure greed.

So, I hear you ask, if the seller gets the whole $27 what does the author, Alex, get? The answer is that every buyer gets added to his email list.

That’s what viral products are designed to do. Add to your email list.

If you want some viral products of your own then have a look at today’s Monday Madness offer. My feeling is that the BUZZ products are of rather more value than ‘Make Money Online for Newbies’, but you make up your own mind!

Yesterday I received 23 emails on the same subject – Mike Filsaime’s The 7 Figure Secrets.

Did you get them too? Well not 23 maybe, but one or two?

Well it wasn’t me who sent you even one email about The 7 Figure Secrets. Even though I have huge respect for Mike Filsaime.

Why not?

Maybe it’s just me, or perhaps I just don’t like jumping on a bandwagon, but I’m not really interested in sitting down and watching a DVD of a ‘condensed’ seminar. (You can bet all the best bits have been left out, right?).

Now if Mike was sending out a step by step guide to the real meat of his ‘Workshop’ I’d be really interested. Because Mike has learnt the hard way how to make it from filing for bankruptcy to creating a 7 figure business.

But you’re only going to get that sort of help if you continue with the membership program you’ll be joining (free for the first 45 days) when you request Mike’s DVD. And, as I haven’t seen the full value of that yet, I can’t honestly recommend it.

You DO get the Butterfly Marketing manuscript, though, and that IS worth having. But I already have that. If you don’t then by all means go ahead and get it here, along with Mike’s free $297 DVD…

http://the7figuresecrets.com/yours-free/4013

Maybe it IS just me? Perhaps I really am the odd one out, but I much prefer reading an instructional eBook or, at worst, watching short, to the point, video training that offers me some real, get-down-and-do-it-now, help.

Which is why I introduced you to Tim Godfrey’s Profit Praxis yesterday. Because Tim’s program really does meet my requirements for a training course that offers Real Value and Fast Results, and you can get started today.

Now that is something I CAN recommend!

If you’ve read my previous post, and seen the website I put up, then no doubt you’ll be wondering what it was all in aid of?

Here’s the answer.

The website was just one of the examples that came with a new program I’ve just joined called Profit Praxis.

I came across Tim Godfrey’s Profit Praxis purely by chance and it is one of the luckiest finds I’ve ever made. Not just for me but for you, too, because Profit Praxis is the nearest thing there is to handing you money on a plate!

If you know nothing about affiliate marketing, article marketing, creating eBooks, finding niches and highly profitable products to sell then don’t despair. Tim’s Profit Praxis will guide you every step of the way to becoming a successful Affiliate Marketer.

The best bit is that you’ll start receiving your affiliate commissions only a few days after you get to the download page. Tim’s ‘learn to earn’ system gets you up and running as fast as you can upload the websites he provides for you. And that is just the beginning of your online affiliate career.

In fact that’s what I did first thing this morning, before breakfast! I just uploaded the site (see it here)…

having gone to ClickBank and found my affiliate links for the three programs on the review page (a simple search finds them – see below)…

Then I rewrote some of the articles provided and uploaded them to a couple of article directories. Those articles are now proliferating throughout the web and will start bringing me traffic shortly.

But that’s not all…

When you first open up the Profit Praxis download page you’ll probably be overwhelmed by the amount of downloads, guides, videos, pdfs, minisites, templates and audio interviews that you can access. Don’t be too tempted to delve into everything immediately, however! The key is to take it one step at a time, learn at your own pace and start with something simple until you get the hang of everything.

Thankfully Tim makes it really easy for you. For example the niche marketing method comes with a set of ‘review’ minisites, one of which I used above, that you can upload to a domain and start marketing immediately. For each niche you get instructions, links, website, keywords, landing page, autoresponder follow up messages, in fact nothing is left to chance. Tim provides everything for you to get started so you can’t make a mistake! And within a few days you should start to see some generous affiliate commissions coming through if you follow the exact guidelines that Tim gives in his clear, explanatory videos.

Once you’ve mastered that system then you can try turning ‘$40 into $300′ using the money you’ve earnt so far. Then, when that project comes good, and you can rinse and repeat as often as you wish, you can try your hand at flipping an eBook for thousand dollar profits (this system does work, I use it myself)!

Like I said the trick is to spend time mastering each technique. Only when that method is bringing in the cash is it time to learn the next procedure, and so on. I recommend you spend 30 days on each technique, learning and perfecting your methods, before moving on to the next one.

Learn while you earn

The great thing about Profit Praxis is that you earn while you learn PLUS you’ll be building your own email list. The Profit Praxis system is specifically set up to build your confidence as a marketer and, by the end of the course, you’ll be in charge of an arsenal of methods that you’ll be able to use to market anything you turn your mind to.

In fact this is the point of Profit Praxis. By giving you a head start Tim helps you learn the ropes of affiliate marketing and sets you up so that you can then go out and find your own, far more profitable, niches and products to promote within them. That way leads to huge profits and, once you’ve started, you’ll never look back!

Sure there are plenty of other guides to affiliate marketing, but I’ve never found one more complete than this and perfected to give you a helping hand just when you most need it – at the beginning!

For more insight into how Profit Praxis can benefit you click here…

http://www.rockettheprofit.com/197/pp

Or, to download a sample of the Profit Praxis ‘Blueprint’ click here…

http://howtofind.info/ProfitPraxis/ClickbankSecrets.htm

Don’t delay because Tim has an offer on at the moment that I wouldn’t want you to miss.